What can help create driver loyalty?

It’s no secret that one of the biggest factors in keeping a successful business moving forward is employee retention, and there are several ways that your company can achieve this. Retaining your finest talent is vital for the greater good of your company. With SWICH Rentals, you can bolster it that little bit further with our corporate hire.

You see, when you book with us, we’ll make sure that you, your employees or customers are looked after in every aspect, especially when it comes to the vehicle that they are driving. Now, you may think that you have to be something of a dedicated petrolhead to nurture a loyalty to something as seemingly inanimate as a car, but the reality is somewhat different.

Car wars 

Even those with just the slightest interest in cars still harbour some form of loyalty to certain brands. Toyota, for example, has a well established reputation for reliability, which is just one of the reasons for its enduring popularity on the roads – and continued customer loyalty. However, this loyalty isn’t always the immovable, unshakeable object that you might see with a favorite football team or audio brand – especially among the younger generation.

Even those with just the slightest interest in cars still harbour some form of loyalty to certain brands.

To illustrate this point, market research firm Rocket Fuel revealed that younger people are more likely to change their choice of vehicle than the older generation. Indeed, some 84 per cent of millennials (people born between 1980 and the year 2000) will fully research their next vehicle purchase online before making a decision, regardless of marque.

Additionally, younger people are more probable to base their decision on the latest technology, new safety innovations and other features as opposed to older drivers. With this in mind, cars which feature such gadgetry are more likely to foster loyalty in this generation – though this isn’t the be all and end all of such a notion.

Movie marques

Brand loyalty can be a complicated beast, especially in the automotive sphere. Roy Morgan Research took a look into other reasons behind it, and discovered that even films and other entertainment media can play a significant part. Movies such as the Fast And The Furious series and Mad Max can feasibly cause fans of such films to choose vehicles seen on the silver screen – or at least incorporate a few of the innovations seen in them.

Something as simple as a gearstick can encourage car brand loyalty.Something as simple as a gearstick can encourage car brand loyalty.

SWICH knows that brand loyalty is important to you, which is why we will always strive to provide a vehicle identical to the one you are familiar with, or even one the next level up. Contact us today to find out more about what we can do for you.