Ford's latest software update is significant because it doesn't require drivers to buy a new vehicle to get access to the newest software features, according to TechCrunch. In the past, car makers have usually installed software updates as incentives for people to buy an updated model of their vehicles.
Now, Ford is following in Tesla's footsteps and changing up automaker strategies by making it easier for car owners to sync devices in their current cars.
Easy access to the best technology available
For the first time, Ford car owners can get access to these software updates using over-the-air WiFi in their current cars. If customers opt for this way of getting software, they won't have to do anything to get updates as they will automatically download.
However, Ford gives their customers two more options for getting the software: they can either go straight to the dealer to get it installed, or they can visit owner.ford.com to download and instal it with a USB drive.
All of these choices offer customers the possibility of updating their software with little hassle, which is a smart move on Ford's part because offering easy access to the newest technology sells.
Don Butler, executive director of Ford Connected Vehicle and Services, explains how easy the software update is: "With over-the-air updates, we can deliver new features to customers in the background while they continue using their vehicles."
The fact that Ford is prioritising services that are not disruptive to the customers' lives is significant. They can just update software on the go, like you would with your phone or iPad.
What sort of features will be included?
With minimal effort, Ford customers can have the newest technology.
If you have an Android device that is 5.0 or higher, you'll be able to have Google Maps, Google Play music, phone, messaging and third party apps at the touch of your fingertips while driving, according to Consumer Affairs. If you don't want to use your hands, there will also be voice activation.
As for Apply Play, if you have an iPhone 5 or higher, expect to get voice-guided navigation, and the ability to send and receive messages and make phone calls hands free.
These navigation and entertainment features will change the way people drive. Most importantly, Ford has also changed the way their customers can obtain the best software updates. With minimal effort, Ford customers can have the newest technology.
Here at Swich Rentals, we are firm believers in the value of offering customers efficient services that don't interfere with their daily lives. Contact us today to hear about our how we prioritise efficient customer service.